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Be careful to conduct your research before deciding on the neighborhood or place to farm in before making your choice.
Instead of selecting a neighborhood just on the basis of its proximity to your home or the fact that you enjoy the way the homes look, you should make your selection on the statistical information that is currently accessible. During the course of the previous year, what kind of personnel turnover has there been and why? Is there a certain broker or brokerage that controls a substantial percentage of the market? If the turnover rate is low and there are already a lot of farms in the neighborhood, you should probably look elsewhere for a location to start your farm.
Maintaining coherence is of the utmost importance!
If you only send mail to a farm once every three months or once every other month, you won’t obtain the result that you want from this strategy. You are obligated to write your farm at least once each month with your thoughts and concerns. Homeowners get letters from real estate agents on a regular basis; nevertheless, it is rare for the contact from a single agent to stay constant over time. The sales commission will be awarded to the representative who has the highest frequency of interaction with the customer.
What do you plan to send in the package?
You can toss the stationery and the envelope together in the trash. You only have a limited amount of time to convince them to listen to what you have to say; one strategy that you can use to achieve this is to send a postcard to each of the individuals. Eliminate any chance that your letter will get unread by following these steps. People will at the very least give your glossy postcard a cursory glance if it contains fascinating information, and some of them may even save it if they do.
What are the components of good content?
Always check to see that your farm is updated with the latest information regarding the state of the market. You need to provide them as much information as you possibly can, including the current interest rates, the number of days on the market, the average sales price, the median sales price, the number of days on the market, and the average sales price. This will put you in a position where others look to you for knowledge. The clients are looking for a skilled representative who is also well-versed in the field in which they operate. Not the real estate agent who hands over the recipe card for the most mouthwatering dish.
Do not idly wait for events to take place; rather, be proactive and carry out the necessary steps yourself.
If you have established yourself on your farm as the person who is the most educated about current events and has access to the most up-to-date information, you will be able to achieve even greater results. How do you go about doing that? It is imperative that you get in touch with each FSBO that is located in the neighborhood. You are now ready to regard the FSBO to be a trustworthy source of information. They have been receiving the statistical market information that you have supplied, which helps to the reputation that you have built up. Keep an open house at your farm on a consistent basis throughout the surrounding area. A sizeable number of the visitors will be homeowners who have been following your valuable market information and will make up a major section of the audience. Know more about leads and listings
