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When it comes to working with buyers vs working with sellers, what are the key differences?
When you have a listing, everyone in the neighborhood is aware that you are selling the house since they can see the sign advertising it. When you are dealing with buyers, very few people are aware of what you are doing.
When you deal with buyers, you are essentially helping all of the other real estate brokerage firms in the region sell their properties. When you are dealing with sellers, every agent in the office is working for you to sell the sellers’ listings.
It takes longer for buyers, and shorter for sellers, to complete a transaction.
Listings result in sign call traffic.
Even if you’re not in the area, you may still sell a listing. When it comes to buyers, your physical presence is required in order to make a deal.
You need to obviously perform more prospecting if you want to receive more listings. We are going to proceed under the assumption that you regularly engage in prospecting, but that you require assistance with the display of your listings.
Here are some of the most important tactics for converting more listing presentations.
Develop into the finest marketer possible by acquiring excellent marketing skills, negotiating abilities, and house staging skills.
Instead of giving presentations that list items, try giving presentations that focus on listening to people.
Ask the seller what they anticipate you will do to sell their house rather than explaining your process to them.
Communicate your value proposition verbally by basing it on their expectations.
Don’t sell, serve. Be genuine and dedicated to what you do to get houses sold, and let them know what you don’t do to get homes sold, along with the reason why especially if it’s something they believe is vital. It is essential that you are all operating from the same playbook.
Instead of you deciding the price, the vendor should decide it.
Have a comprehensive marketing strategy that details everything you will do, as well as when you will do it.
Establish a regular period during which you will report the status of the project.
Do not bring up the subject of commission until after they have given you their agreement to advertise their home.
When was the last time you ran through a mock version of your listing presentation? Would you wish to see any improvements made to the display of your listing at any point? Do you have a pricing strategy that you use to ensure that your listings are priced correctly? …and I would be more than pleased to assist you with the presentation of your listing. Know About online marketing
